Almost half of the owners of HD consoles have not bought DLC in the last 12 months, a report has found. The data was reportedly collated from a variety of sources.
To put that in perspective the data says that 60% of gamers didn’t buy DLC in 2010 and 66% didn’t in 2009. DLC, it seems, is steadily becomming more popular, no doubt partly in thanks to the sheer volume of DLC being released and announced every day.
An additional survey asked people why they didn’t buy DLC and the results, ordered by the most common response, are below.
- Privacy: 47 per cent
- No return policy: 38 per cent
- Too expensive: 32 per cent
- Enough free DLC: 24 per cent
- No demo: 24 per cent
- No reviews: 21 per cent
- None for interested games: 20 per cent
- Not adequate description: 20 per cent
- Not enough gameplay: 18 per cent
- Only online multiplayer available: 18 per cent
- Only single player available: 15 per cent
- Process takes too long: 15 per cent
- Complicated storefront: 15 per cent
- Not released when wanted: 12 per cent
- Not high enough quality: 11 per cent
This survey was only applicable to console owners. No doubt the number of PC owners downloading patches, mods and other bits of downloadable content is much higher on that platform.
Personally speaking I only tend to buy DLC for multiplayer games I play frequent enough to warrant new content for, or for single player games where I can’t get enough of the story.
Source: Eurogamer
