Take-Two CEO, Strauss Zelnick spoke at the MIT Business in Gaming conference predicting that THQ may not be around longer than 6 month’s time.
“THQ’s strategy was licensed properties, first and foremost. License stuff from other people, whether it’s UFC or WWE or a motion picture property, and make a game around that,” Zelnick said, noting Take-Two hasn’t had the best year either, but a good five-year run. “And our approach, since we took over the company, is 100 percent owned intellectual property.”
He feels licensed properties is something he has tried to avoid for most his career. This is because THQ is at the mercy of licensed properties and the way they perform. Even if games like WWE ’12 etc sell well, WWE could always charge more money from them to negotiate a deal.
“Strategy didn’t work and the execution was bad. To put it another way: the food was no good and the portions were small.” Zelnick closed his comparison of the two companies by saying, “THQ won’t be around in six months.”
Source: Joystiq
