Up until now, Amazon has only been offering a $10 credit with pre-orders of Tom Clancy’s Ghost Recon Future Soldier. Now, those who pay in advance (or already have) will receive the exclusive co-op mission, Drilling Ship.
Currently, GameStop is offering a free upgrade to the Signature Edition which nets players the Moscow Suburb co-op mission, two extra weapons, bonus head customization mode and a Penny Arcade weapon skin. I’d have to say GS has Amazon beat, even without the $10 credit, but I know there are those who completely despise GameStop and refuse to shop there.
So if you fall into that category, then Amazon has provided decent incentive to pre-order with them.