Guitar Hero could come back from death.
Speaking to CNBC, Activision CEO Bobby Kotick talked about the reason to axe Guitar Hero/DJ Hero and the possibility of either series returning.
“… We had three fantastic products in the marketplace in the [music] genre this year, our two games, DJ Hero 2 and Guitar Hero: Warriors of Rock, and then Rock Band did a terrific game, but it’s just not a category that’s getting consumers enthusiastic right now, and so I think you need to focus your resources on the things that really gets consumers excited.”
“If something’s not working, we’ll take it off the table, maybe reinvent it in the future, but our focus is really on figuring out what are the things that are going to excite audiences the most.”
“We can never say never, but over the past two years we have seen rapid declines in the music genre, and unfortunately, based on current demand, we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs.”
