Ubisoft is pleased to announce today that the much awaited sequel to Assassin’s Creed II reached a record of pre-order sales that surpassed other Ubisoft titles.
According to Ubisoft, tons of money were invested in the marketing campaign of Assassin’s Creed: Brotherhood and if it’s indeed true, the money are all well spent.
The buzz for Assassin’s Creed Brotherhood remains high and continues to grow as the marketing, promotions and public relations campaigns progress to culminate in a worldwide television and online advertising effort that extends far beyond the game’s launch date. In addition, Ubisoft’s retail partners will host an unprecedented amount of midnight store openings in locations across the globe.
“Assassin’s Creed Brotherhood is being heralded by the press as a single and multiplayer experience unlike any other,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “As evidenced by the record number of pre-orders and the success of the multiplayer beta, consumers can‘t wait to get their hands on Assassin’s Creed Brotherhood, and we’re looking forward to delivering them an experience they’ll never forget.”
Asssassin’s Creed: Brotherhood is scheduled for release this November on the Xbox 360 and PlayStation 3. Check back with us near the release date for more.
